Agenda

AppForum takes place in the Club Tower of the Tropicana Hotel. See Conference Map for sessions locations.

Time	Session Title	Room
9:00 - 12:00 pm	Pricing to Get Your Fair Share	Cohiba 2
	Understanding the World of Packaging	Cohiba 11
	Best Practices in Web-to-Print	Partagas 1
	Relevant Direct Marketing: Putting Principles into Practice	Montecristo 2
12:00 - 1:00 pm	Networking Lunch	Cohiba 3-7
1:00 - 4:00 pm	Intro to Strategic Solution Sales	Cohiba 2
	Strategic Transformation Workshop	Cohiba 11
	Honing your Online Marketing to Drive Results	Partagas 1
	On the Cutting Edge of Cross-Media	Montecristo 2
4:00 - 5:00 pm	Break
5:00 - 6:30 pm	Evening Reception Sponsored by XMPie & HP	Cohiba 1

8:30 - 10:00 am	Keynote Session by Ken Schmidt, Harley-Davidson & Best Practices in Digital Print Awards Cohiba 8 & 9
10:00 - 10:45am	BP in Self Promotion Award Session Cohiba 2	BP in Direct Marketing Award Session Cohiba 10	BP in Mktg Res Center Award Session Cohiba 11	Q & A: Ken Schmidt, Harley-Davidson Montecristo 2
10:45 - 11:00 am	Break - Cohiba 3-7
	Business Growth Strategies Track Cohiba 2	Leading Edge Apps Track Cohiba 10	Digital Print Tech Track Cohiba 11	Cross Media in Action Track (AppForumDirect) Montecristo 2	Cross Media Toolkit Track (AppForumDirect) Partagas 1
11:00 - 12:00pm	Transform into an MSP	Building Effective Collateral Management Program	Print-on-Demand: Doing Business Online	New Reality of Marketing	Cross-Media Overview
12:00 - 1:00 pm	Networking Lunch – Cohiba 3-7
1:00 - 2:00 pm	Successfully Selling Digital Solutions	Opportunity for Digital Print in Packaging	Future of Cross Media Marketing Platforms	Zodiac Int'l Generates Leads	QR codes: Connecting Print & Mobile
2:00 - 3:00 pm	Vendor Fair / Networking Hour – Cohiba 3-7
3:00 - 4:00 pm	Grow Your Bus: Views from the Trenches	Driving Relevancy & Exp with Mktg/Loyalty Programs	ElectroPhotography & Inkjet Printing	Ford Maximizes Power of DM	Change at the USPS: How it Impacts You
4:00 - 4:15 pm	Break – Cohiba 3-7
4:15 - 5:00 pm	Keynote Session by Rab Govil, President of PODi Cohiba 8 & 9

9:00 - 10:00 am	Keynote Session by Valerie Vargas, VP of Advertising, AT&T Cohiba 8 & 9
	Business Growth Strategies Track Cohiba 2	Leading Edge Apps Track Cohiba 10	Digital Print Tech Track Cohiba 11	Cross Media in Action Track (AppForumDirect) Montecristo 2	Cross Media Toolkit Track (AppForumDirect) Partagas 1
10:00 - 11:00 am	Generate Revenue with Mobile Tagging	Intelligent Solutions for the University Market	Emerging Tech & Their Effect on Print	Cross-Media Marketing	Innovation in Print Design
11:00 - 11:15 am	Break – Cohiba 3-7
11:15 - 12:15 pm	Strategies for Selling to the Non-Profit Market	Packaging Applications: A New Era for Digital Printing	Strategies to lower costs & improve quality	The Next Generation of DM	Using Data Enhancement to Increase Response
12:15 – 1:15 pm	Networking Lunch – Cohiba 3-7
1:15 - 2:15 pm	Manage the Relationship Not the Project	Creating a Custom Magazine for HOPElights	Create Online Presence that Says "Marketing Services"	Cross Media Connections	Boost Marketing impact w/ Eye-Tracking Analysis
2:15 - 3:00 pm	Wrap Up Session			Wrap Up Session
3:00 pm	Conference Close