Best Practice Award WinnersEach year PODi recognizes the most innovative and successful marketing solutions powered by digital print in several categories. Come hear the details about these award winning programs and take home new ideas for your business.
Marketing Resource Center Winner: "DoubleTree by Hilton Supports Properties with Marketing Resource Center"DoubleTree by Hilton™ comprises more than 250 hotel properties around the world. DoubleTree wanted to improve the process by which properties procured needed marketing materials. They also wished to consolidate vendors and maintain corporate control of brand image. Their strategic partners Tray and MSP built a comprehensive, single-source, web-to-print toolkit for DoubleTree’s international brand. With programming assistance from eIntegrity, the robust solution was completed in less than four months. Portal users can order over 250 items including door hangers, menus, key cards, conservation cards, stationery, and vehicle signage.
Direct Marketing Winner: "ScottishPower Welcome Programme"Scottish Power is a major gas and electricity supplier in the UK. Their challenge? Although customers can switch suppliers in this market with ease there is a high rate of attrition in the first few months. Eclipse implemented a multi-touch-point program for new ScottishPower customers that included a personalized welcome pack and interactive PURL. This award-winning program reduced cancellations in the first two weeks by over 80% and increased customer satisfaction significantly.
Self-Promotion Winner: "AlphaGraphics Thinks Outside of the Box to Generate Leads"AlphaGraphics in the Cultural District developed a multi-channel self-promotion campaign to educate clients about the power of integrated direct mail. The marketing team decided a dimensional mailer would get past the ‘gatekeepers.’ AlphaGraphics took “thinking outside the box” to a whole new level with their “Use Your Coconut” theme. They mailed prospects an actual coconut in nylon netting with a printed hangtag. The theme was carried through multiple channels (email, Personalized URLs, social media, direct mail and on site materials at a marketing workshop) with great success.
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