Media Sponsors
2011 Photo Gallery
Digital Print Technologies Track: Room - Cohiba 11This track is for service providers interested in improving the efficiencies of their communication solutions. This track provides professionals within operations and technical areas the latest information on workflow automation, web-based technology, and best practices for working with data.
Who should attend? CTO, CIO, Director of Digital Print Services, Digital Prepress Manager, Operations Manager, IT/Web Managers, Account Managers and Project Managers of print service providers.
Print-on-Demand: Doing Business OnlineNo matter what name you call your business – printer, print-on-demand print service provider, marketing services provider, solutions provider, etc. The ability to conduct business over the internet is now "table stakes". If you don't have this capability your long term business outlook is grim. And by conducting business over the internet we don't mean sending a file to an FTP site, we mean the customer has the ability to go on your website and immediately place an order. The website might be a private site that is only accessible to a specific client or it might be a public site open to anyone, the key is the customer can complete a transaction on their own. In this session industry veteran Dan Adler will lead a panel session consisting of product experts from the leading eCommerce/Storefront suppliers to help us understand how to successfully and profitably conduct business over the internet. Key Takeaways:
The Future of Cross Media Marketing PlatformsFirst it was variable data composition software then as more media drives more response new channels such as personalized landing pages, email, text SMS, and social media were added. These software solutions are evolving into marketing platforms that handle the entire campaign process from receiving and managing creative assets through the review cycles to production and on to the dashboard for measuring results. This session brings together a panel of the top cross media marketing platform suppliers for a lively, interactive discussion of where this industry is headed and how you can keep ahead of the curve. Key Takeaways:
Evolving Technologies: ElectroPhotography & Inkjet PrintingThe capabilities of offset printing are really quite remarkable when you consider quality, throughput, substrate flexibility and cost, but the one major drawback, the need for plates has opened the door for digital printing technology. At first digital printing was for value added solutions like 1 to 1 marketing or for producing lower cost short run printing. But now digital printing has its sights set on replacing more and more of the offset volume. This session brings the leading print engine manufacturers into the one room to discuss the two technologies that are driving the digital charge: inkjet an electro photography. Key Takeaways:
Emerging Technologies and Their Effect on PrintTablets for Everyone? It seems like everyone now has a tablet! How did this portable easy to operate device, once thought of as a coffee table home device, work its way into the fabric of everyday business? This session will examine the latest tablet technology available on the market today, what's driving adoption, how they are being used, and what's the future of tablet technology. Key Takeaways:
Sponsored by Ricoh Can the Cloud Save You Money? Cloud computing is so named because the information being accessed is found in the "clouds," and does not require a user to be in a specific place to gain access to it. Companies may find that cloud computing allows them to reduce the cost of information management, since they are not required to own their own servers and can use capacity leased from third parties. Additionally, the cloud-like structure allows companies to upgrade software more quickly. Key Takeaways:
Strategies for Lowering Costs and Improving QualityWhether your strategy is to be a low cost provider or a value added solutions provider you are always looking for ways to lower costs and improve quality. The digital environment is often one of many small jobs that have to be completed in short time frame. This dynamic is driving companies to reduce "touches" by humans and automate production from order entry to color management to the RIP with tight integration into MIS and storefronts. In this panel session you'll hear from the experts how companies have used software tools and automation to drive efficiency and quality. Key Takeaways:
Creating an Online Presence that Says "Marketing Services"At some point your prospective clients will visit you online before deciding to choose you as their supplier. Today that might be through a traditional website or landing page or through a mobile version of those sites. Your web presence needs to resonate with the needs and personalities of your prospective clients – and the needs and personalities of marketers are VERY different than those of print buyers. This session will explore how marketing services companies need to craft their online presence differently than print services providers. It will cover topics such as the value of constantly fresh content in establishing thought leadership, the structure of effective marketing services websites, and how to define the personality of your online presence. Key Takeaways:
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