Keynote Sessions: Room - Cohiba 9The AppForum's inspiring keynote sessions will give all attendees insight into key business strategies and hot digital applications.
Make Some Noise: Open the Throttle & Dominate Your Marketplace
Ken Schmidt is an expert in helping companies create compelling marketing messages that drive an emotional response. Ken helped Harley-Davidson make one of the most celebrated turnarounds in corporate history.
Mr. Schmidt roars onstage at AppForum with a passionate look at how businesses can and must differentiate themselves from the competition or fall prey to being simply forgettable. Most companies still all say the same predictable things, about 'quality,' 'cost,' 'solutions'. If they really want to connect with prospects, they need to leave out the "givens" and kill the business-speak. Make your message unpredictable. Own it exclusively. It's an approach that works – for your own marketing and for your customers' marketing programs, too. As someone who has purchased and managed a large number of direct marketing programs, Ken can tell you from experience about the real winners in this space, and what inspires them to go further. Key Takeaways:
Direct Marketing – What's Next?
The basic tenants of direct marketing have not changed – if you make a good offer to the right person at the right time your chance of conversion goes up. What has changed dramatically is how that offer is delivered. Just a few short years ago the revolutionary new media was email. Now email simply has its place in the media mix, along with other traditional and emerging channels. Currently the hottest trends are mobile and social media, plus interestingly, and perhaps unexpectedly, the resurgence of direct mail. Rab Govil will take on the task of sorting through the media landscape to get down to what matters in direct marketing (ROI) and what new media options to look for in the near future. Key Takeaways:
Keeping Direct Mail Vital, Relevant & Productive
Marketers at organizations of all sizes are faced with the challenge of doing more with less – less time, less money, fewer resources. A key piece of most successful direct marketing programs continues to be direct mail – but only if you can maximize your ROI with smart management strategies. Meet Valerie Vargas. Valerie has driven one of the largest transformations in the direct mail space at AT&T – centralizing and automating their marketing operations. She has made relevant direct mail a revenue-generating machine, vital to AT&T's direct marketing mix. She'll share an insider's perspective on how marketers can increase the efficiency of their processes, and what to look for in a service provider partner. Attendees will learn why organizations should make direct mail a cornerstone of their communications, how to keep it relevant in today's environment and how to integrate it with other channels. Key Takeaways:
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