Leading Edge Applications Track: Room - Cohiba 10

All About Home-Grown Collateral Management Programs

Developing a proprietary collateral management program is very challenging. If you're considering going down this road, come hear from a trailblazer who can help you avoid pitfalls.

Learn what works and avoid spending your time on what doesn't. We'll showcase customers who are utilizing a home-grown system (The Volvo Group and Aesculap, Inc.) and explore why a proprietary system beats what a boxed solution can provide. You'll get proven tips for positioning your collateral management program to win sale and be more profitable.

Key Takeaways:

• Reasons to develop a home grown collateral management program
• Must have features that will set you apart from your competitors
• Benefits of using a customized collateral management system from the client's perspective - why they like it and how it has helped them reduce costs

Date/Time:	Tue. Jan 24th, 11am – 12pm
Speakers:	Kim Gross, Director of Sales & Marketing, Pacesetter Enterprises Erin Lesley, LMS Supervisor, Mack Trucks, Inc., Volvo Trucks North America

The Opportunity for Digital Print in Packaging

The packaging market is intriguing as it is one printing market that in general, isn't being replaced by electronic alternatives. This session provides an in-depth look at the emerging opportunity for digital printing, based on the latest research from Caslon & Company.

Once brand owners and converters realize that digital printing enables a print-on-demand model, more versioning or customization, personalization or reduced cycle times, there will be exciting opportunities to re-engineer the supply chain to create additional value or reduce costs. See where the profits will be for digital in labels, folding cartons, corrugated and flexible packaging.

Date/Time:	Tue. Jan 24th, 1pm – 2pm
Speakers:	Jeff Wettersten, President, Karstedt Partners, LLC

Driving Relevancy and Improving Experience with Scalable Marketing and Loyalty Programs

Jeff Pinkin of CCG Marketing Solutions will present several live case studies of programs in market that drive scalable volume within CCG's fulfillment business, and how variable print is at the "core" of these solutions. Jeff will demonstrate the critical elements required in order to succeed, how to provide the "solution" and not the "job" to prospective marketers, and how to engage the program stakeholders to drive repeat business. Jeff will further provide an overview on CCG's processes, successes, failures, and innovations within client programs that drive volume and profit within his organization's business.

Key Takeaways:

• Critical elements required in oder to succeed
• The importance of solution presentation
• How to engage the program stakeholders to drive repeat busines

Date/Time:	Tue. Jan 24th, 3pm – 4pm
Speaker:	Jeff Pinkin, VP Business Development, CCG Marketing Solutions

Intelligent Solutions for the University Market

This case study will cover Northern Illinois University's deployment of a web-to-print and storefront application in an academic setting as a means to control costs, reduce turnaround time, and improve service levels. Topics will include:

• Challenges faced - university-wide rebranding, high production costs, diversion of work from in-house plant to third party printers due to poor perceived service levels, longer turnaround times
• Implementation of a web-to-print storefront, cross-media campaign manager and LDAP integration
• Re-engineering of their system of class-specific text anthologies. This system allows professors to select texts, request clearances, track requests through legal approval, and submit finished drafts for production

Date/Time:	Wed. Jan 25th, 10am – 11am
Speakers:	Brian Thompson, Superintendent - Division of Information Technology Services, Northern Illinois University Richard Spencer, Partner, Page Technology

Packaging Applications - A new era for digital printing

Packaging applications are typically thought of in terms of containers that identify, protect and hold the item of value. When we think of this type of packaging we are referring to labels, folding cartons, corrugated, and flexible packages. The manufacturing process includes prepress, printing, and converting. This is a market where digital technology is beginning to offer new solutions and is a growth area going forward.

In addition to the typical ways we think about packaging the same technology can be used to produce many other converted applications that can enhance your business. Examples include dimensional mail pieces that can drive higher response rates; information packaging products with variable data /images such as binders, folders, portfolios, boxes, sample kits, pharma kits, easels and take one holders etc.

This session will describe the business opportunities in both of these areas.

Creating a Custom Magazine for HOPElights

Follow the creation of HOPElights Magazine for children with special needs through conception to selection as an American Express Open Big Break Winner.

We'll explore the technical process used to generate unique magazines for each child with special needs. See how it all works - from the web portal built to capture subscriber information to the digital print production. Our presenters will also discuss their use of Facebook and social media to build a community of over 30,000.

Date/Time:	Wed. Jan 25th, 1:15 – 2:15pm
Speakers:	Dawn Grosvenor, Founder & President, HOPElights Kate Dunn, President, Digital Innovations Group