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2011 Photo Gallery
Pre-Conference IntensivesPricing to Get Your Fair ShareAs graphic communications companies offer more services based upon digital technologies and electronic alternatives to print, many have adopted value pricing models, which are very different from traditional cost-plus pricing. This presentation presents a different perspective on developing value pricing strategies and tactics from a leading practitioner, Waleed Ashoo from LithExcel. It will teach attendees how to price for the value customers get from communications services, which can deliver greater profit margins for the printer and greater return on investment for customers. This is a critical presentation for all sales and management attendees because value pricing offers a way for graphic communications providers to overcome the increasing commoditization of print to remain profitable. Key Takeaways:
Understanding the World of PackagingThis preconference intensive is designed to discuss and assess the impact of digital printing on "packaging wraps or labels". The packaging converter is the typical source for providing printed packaging in the finished form to meet customer specifications. As the requirements for print have increased, and the size of orders have decreased, packaging converters have looked to third party printers to provide top sheet "labels" in sheet or web form, to be laminated and converted in subsequent processes within the converters operation. The session will cover four specific application areas, corrugated, folding carton, and flexible packaging. Collectively, these four segments represent approximately 67% of the overall packaging revenue in the US and Canada. Audience members may be current participants in printing for packaging, or others who are seeking information on the potential opportunities in printing for packaging. Packaging Converters have relied on Commercial Printers and Pay for Print provider to support their converting operations with high graphic printing solutions for years. Today, this "outsourced" arrangement has become a significant source of revenue for packaging printers. What impact will digital printing have on the converters strategy for print management? Will converters continue to place this "print for packaging" volume with third party suppliers, or bring it in house? The session will provide information on the market size, structure, applications, and the requirements for print. Where are the opportunities for participation as a provider of print for packaging? What are the requirements for participation? What segments are likely to have continued growth? What segments will decline? Key Takeaways:
Best Practices for Web to PrintThe ability to manage your customer's orders over the web has become a critical aspect of business today. If your business can't take an order via some sort of online system, a custom portal or an open ecommerce system, then you'd better watch your back. The percentage of business being conducted over the internet continues to rise. And many Service Providers now have multiple web to print implementations. So whether you are looking to implement your first web to print system or your second or third this session will give you insightful information about the key best practices you need to know. Key Takeaways - Best practices regarding:
Relevant Direct Marketing: Putting Principles Into PracticeYou can use all the right technology and do awesome personalization but your campaign may still flop if you do not apply the rules of relevant marketing correctly. Here's your chance to save yourself some expensive mistakes. You'll learn the principles of relevant marketing and hear about specific best practices that will make your marketing more successful. Rab Govil will explain why relevance is key to direct marketing and will give you a framework to follow to make sure your campaigns will perform. Key Takeaways:
Strategic Transformation WorkshopHow to reinvigorate your business, increase your margins and out-compete your rivals by adopting the competitive thinking of the world's best-performing companies. Recommended for: CEOs, Presidents,Business Owners Over capacity, price competition and declining revenues are causing digital printers to understandably rethink how and where they compete in the market. This focus on growth can oftentimes cause a company to end up competing in unfamiliar territory where theydon't have the capability to win. Taking strategic cues from some of the world's best-performing companies, this hands-on workshop will show Presidents and Business Owners how to fundamentally rethink the way they compete in the marketplace that dramatically increases their chances to win and earn above average margins. The workshop will show you how to use a structured approach to strategic thinking and decision making that highperforming companies use to outcompete their rivals, achieve higher margins and reduce their businesses complexity. In the workshop, you'll participate in thought-provoking, hands-on exercises that will show you how to:
On the Cutting Edge of Cross MediaAs the adoption of cross media direct marketing continues to grow there are a number of new media options for you to master in order stay abreast of and to implement the latest media options to your advantage. In this preconference intensive we'll explore 3 media options in more detail and show you how to put them to use in your own marketing campaigns. This fast-paced session will cover
Personalized video was used in the marketing of AppForum. Video experts from DME will be on hand along with Larry Zusman of XMPie to show how this video was developed and to explore the capabilities and possibilities of this exciting new media option. Augmented reality is a fascinating technology that can be used to link print and the internet. A demonstration plus information on costs and practical advice on how to use this magical technology will be covered. QR codes are rapidly being adopted in the market today. The latest generation of QR codes are designer codes that incorporate a company's logo or brand within the code. Marketers are now generating personalized QR codes as well. We'll show you the latest developments in QR codes, how to get them and how to use them in your next personalized print campaign.
Honing Your Online Marketing to Drive ResultsEveryone has a website – so how do you make yours stand out and drive business? How do you drive traffic to your site? And how does your online marketing help strengthen your client relationships? This thought provoking and interactive session will examine four key areas of developing a solutions-oriented web presence.
This session will be delivered by several expert presenters ensuring that participants of all experience levels will all gain insights into how to improve their online appearance and how to increase website utilization. Key Takeaways:
Introduction to Strategic Solution SalesDigital print changes the rules and creates opportunities. If you're still just selling ink on paper, you're leaving value - and revenue - on the table. Position your digital printing business to sell solutions and you can join the ranks of service providers who are moving beyond commodity print sales. Sales expert Kate Dunn will lead you through the transition from selling printing to selling solutions, using the proven Caslon S3 process. It's a different approach, and it takes a little longer, but you'll see the payoff in your profits. This should be required training for every print business owner, manager and sales team – understanding the S3 process will set the foundation for making money with digital print. Key Takeaways:
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