Completes the line-up of leading digital printing technology innovators supporting this year’s event

Rochester, NY — January 16, 2012 — PODi, the Digital Printing Initiative, proudly announces Konica Minolta as its final Gold Sponsor, rounding out an impressive sponsorship roster of industry giants. AppForum is the industry's leading international digital printing conference, www.AppForum.org, scheduled to be held January 23 – 25, 2012 at Tropicana Las Vegas. PODi also is proud to announce that MindFireInc and Online Print Solutions will be Silver Sponsors and EFI and MGI USA are the latest AppForum Bronze Sponsors.

Annual competition honors outstanding innovation in digital printing in the areas of Direct Marketing, Marketing Resource Centers and Self-Promotion

Rochester, NY — January 10, 2012 — PODi, the Digital Printing Initiative, has announced the 2012 winners of the PODi Best Practices Awards for digital printing case studies. These prestigious awards recognize outstanding examples of digital printing, cross media and relevant direct marketing campaigns. The winners will present their campaigns and receive their awards at the AppForum digital printing and direct marketing conference www.AppForum.org January 23 – 25, 2012 at the Tropicana Hotel in Las Vegas. AppForum attendees will enjoy a detailed look at the applications and a chance to hear the inside stories.

Innovative technologies that drive print, like XMPie’s personalized video, will be showcased at 2012 PODi event

Rochester, NY — December 14, 2011 — PODi, the Digital Printing Initiative, has partnered with XMPie and creative agency DME Studios on an entertaining cross media event marketing campaign for the 2012 PODi AppForum conference for digital printing, January 23-25 at Tropicana Las Vegas. The campaign features ground breaking new technology, XMPie PersonalEffect® Video, which enables personalized video.

“The AppForum is known as ground zero for the introduction of practical applications for many exciting technology developments, like custom QR codes and augmented reality.

Annual event is the top destination for industry innovators building the future of digital printing

Rochester, NY — December 9, 2011 — PODi, the Digital Printing Initiative, welcomes industry powerhouses, Canon and Ricoh to the 2012 AppForum as Gold Sponsors. AppForum is the industry's leading international digital printing conference scheduled to be held January 23 – 25, 2012 at Tropicana Las Vegas. PODi also is proud to announce that Fujifilm and XMPie will be Silver Sponsors and Infigo Software, Océ, Pageflex, PTI Marketing Technologies and SmartSoft are the newest supporting AppForum Bronze Sponsors.

Top strategists chosen to lead tracks on cross media, cutting edge digital print applications and technologies, and sales & business strategies

Rochester, NY — November 29, 2011 — PODi, the Digital Printing Initiative, has announced the Track Chairs for the 2012 AppForum, January 23–25 in Las Vegas. These five prominent digital print and direct marketing industry leaders will head the user-focused educational sessions at the heart of digital printing’s event of the year.

Stellar sponsorship lineup continues to grow for 10th annual event

Rochester, NY — November 15, 2011 — PODi, the Digital Printing Initiative, has announced that top industry innovator Kodak will be a Gold Sponsor at the AppForum, the industry’s leading international digital printing conference, http://www.AppForum.org, January 23 – 25, 2012 at Tropicana Las Vegas. PODi also welcomes HP and CGS as Silver Sponsors along with Convertible Solutions and Page Technology as AppForum Bronze Sponsors.

Examines what matters in 1:1 direct marketing and new media options for the future

Rochester, NY — November 8, 2011 — PODi, the Digital Printing Initiative, has announced that Caslon and PODi President, Rab Govil, will round out the Keynotes for the 2012 AppForum digital printing and direct marketing conference, January 23-25 in Las Vegas. Mr. Govil is a leading expert in trending developments in variable data printing, integrated direct mail and relevant direct marketing. His Keynote presentation will explore today’s fast-moving media landscape to discover best practices for using cross media and emerging channels to deliver reliable ROI. He'll also take a thought provoking look at direct mail and what's next in direct marketing.

Challenge to the industry: Direct mail is vital – keep it relevant with personalization & workflow automation

Rochester, NY — November 1, 2011 — PODi, the Digital Printing Initiative, has announced that Valerie Vargas, Vice President of Advertising in the AT&T Mobility & Consumer Markets organization, will be a featured keynote speaker at the 2012 AppForum digital printing conference, planned for January 23–25 at the Tropicana Hotel in Las Vegas. Ms. Vargas is responsible for driving one of the largest transformations in the direct mail space as AT&T centralizes and automates key parts of its direct marketing operations. This consolidation is representative of a growing trend among organizations of all sizes looking for preferred partners who offer comprehensive solutions. Ms. Vargas' presentation, "Keeping Direct Mail Vital, Relevant & Productive" will give attendees an insider's perspective on how marketers can increase the efficiency of their marketing processes and how service provider companies can move up the value chain by providing marketing operations services. She'll also address the continued importance of direct mail and the role of relevance in today's direct marketing mix.

How to make your brand unforgettable and outsmart the competition

Rochester, NY — October 12, 2011 — PODi, the Digital Printing Initiative, has announced that Ken Schmidt, former director of communications at Harley-Davidson will present the kick-off Keynote address at the 2012 AppForum digital printing conference, planned for January 23–25 at the newly renovated Tropicana Hotel in Las Vegas. The AppForum is the longest running event focused on emerging, high-margin business opportunities made possible by digital printing. Ken Schmidt is an expert in helping companies create compelling marketing messages that drive an emotional response. He helped Harley-Davidson make one of the most celebrated turnarounds in corporate history.

Xerox leadership and vision on display at PODi's AppForum for digital printing

Rochester, NY — September 20, 2011 — PODi, the Digital Printing Initiative, has announced that Xerox will be a Gold Sponsor at the 10th annual AppForum, the industry's leading international digital printing conference, http://www.AppForum.org, January 23 – 25, 2012 at Tropicana Las Vegas. PODi is also pleased to welcome Avanti and PrinterPresence as AppForum Bronze sponsors. Thought leadership and innovative sponsors are staples at this cornerstone event for the digital printing industry. "AppForum provides us with the most impressive and relevant information downloads in the industry," says attendee Alin Jacobs, Chief Marketing Architect at iC3. "It's my favorite Thought Leadership Conference."

Deadline for speaker proposal submissions is August 26

Rochester, NY — August 3, 2011 — PODi, the Digital Printing Initiative, has opened submissions for qualified speakers interested in participating at the 10th annual AppForum conference for digital printing and relevant direct marketing. The AppForum, January 23-25, 2012 at the Tropicana in Las Vegas, is a once-a-year opportunity to learn how to make more money with digital printing. The show is attended by hundreds of the industry’s leading print and marketing service providers, direct mailers, marketing professionals and digital print innovators. It offers presenters a high-profile stage and the chance to share their expertise with a qualified and enthusiastic audience.

10th Annual AppForum Show for Digital Printing – January 23 – 25, 2012

Industry thought leaders will share hundreds of ways to spark new opportunities with digital print

Rochester, NY — July 28, 2011— PODi, the Digital Printing Initiative, announced today that the 2012 AppForum digital printing conference will be held January 23–25 at the newly renovated Tropicana Hotel in Las Vegas. The AppForum is the longest established educational event focused on the revolutionary changes in marketing made possible by digital printing. “Every innovation begins with a spark,” says Caslon General Manager David Erlandson. “Our attendees come to AppForum for that flash of brilliance and inspired thinking. They’ll learn about new ways to win business with powerful high margin cross-media and collateral management applications, how to target specific vertical markets, and tactics to advance the effectiveness of their solution sales teams.”